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Chord Rumour was our second attempt at producing a speaker cable. The first being a copper and polyethylene flat design in single and bi-wire configuration called Myth/Legend. We were also investigating speaker cables that used silver-plated conductors in combination with PTFE insulation. We had been experimenting with twisted pair conductor configurations, as at the time, heavy gauge parallel conductors were the standard for speaker cables. By twisting the conductors together, we could hear the noise floor of the system improve. We reached an ideal twist ratio and designed the cable around this.
When we launched Chord Rumour in 1996, it was one of the smallest speaker cables available (16 AWG). Retailers would take it into their demo rooms looking dubious and come out looking surprised and delighted. It sounded a lot bigger than it looked, it carried detail and dynamics really well and it was more coherent than just about any other cable around. As people got over the size and listened, rather than looked, it became a very popular cable. Apart from cosmetic changes it remained unchanged for many years.
The size, the colour and the performance mean it’s still a popular cable. Our Chord ShawlineX shielded speaker cable shares the same conductors.